Contractor Online Marketing and Brand Development Solutions
Expand your online influence and develop assets you own and control with Dicio Media.
Where To Look For Your Ideal Client Online
93% of internet searches start with a search engine. Google alone process over 64k searches per second. This is where customers are actively looking for products and services. There are 3 main ways to be found on search engines. Search engine optimization (SEO), Google Ads, and Google My Business (Google Map Listing). Having your company assets listed on the front page of search engines will increase leads, expand online influence, and results in more closed business and projects.
There are over 302 million Facebook users in the US. Customers are not actively searching for products or services on social media, but react well with the right creatives and helpful information. Keeping an active business page and Facebook ads can increase your audience and connect to your online community. Build a relationship with your ideal clients on social media organically or paying for ads.
Your Ideal Clients
Chances are your ideal clients are online and the best way to find them is search engines and social media. Developing a customer profile is vital to determining the best marketing options on how to find them, where they are looking, what questions they have, and how to connect. Find potential customers and guide them to happy paying customers.
Web Design Contractor
A website is a digital business card, company tool, and sales excellerator. The foundation of your online marketing assets.
Online Marketing Foundations and Branding
Where are you in the online marketing process?
We keep up with the latest “trends” that come around, but that is all they are is “trends” that come and go. We take the proven way with data driven strategies for local contractors marketing to homeowners, business owners, property managers, real estate agents, and property investors. Here are the basic concepts we use for success.
Branding: Contractor Logo Design
Online Assets: Contractor Website Design
Your website is the center piece, most efficient tool, and the platform that brings all the others together.
When you build a website with helpful content, and posture in a position of authority in your area of expertise, then customers will be compelled to contact you in their time of need. Be the contractor they call.
The map pack on Google is a huge source of leads for any local services provider. How often do you use the Google map pack on your phone to find what you are looking for?
Google My Business listing works with the website so your customers can find you on a local level.
Social signals are the most important signals at the beginning of an SEO strategy. Facebook, Instagram, YouTube, Twitter, and others are great source to teach others in your online community what you do and why you do it.
Introduce yourself to your neighbors that need your help and show them your website.
The Tortoise and the Hare: Investment Types
-Organic is a process that builds the foundation of your online real estate and internet address. It won’t get you results tomorrow, but is an investment for a stable future. Organic investment examples are SEO and Social Media Manager, and will turn into the lowest lead acquisition cost when it starts snowballing.
-There are many online paid ad types available, but we focus on Google and Facebook for different reasons. With a well put together website you can guide traffic to your company assets home page, landing page, or relative backpage which results in higher conversions.
Organic Contractor Marketing Development
Search Engine Optimization (SEO) is ranking for “buyer intent keywords”. An example is if I were a roofing company in Dallas, Texas, then I would want my company assets found for search queries such as “roofing Dallas” or “roofing company Dallas Tx”. If a client is actively searching these words then that implies buyer intent. They are looking for the services you provide on search engines.
SEO Services with ZERO Cancelation Fees
Since SEO encompasses so many aspects working together we operate as a partnership. No conflict of interest during services, and a divorce has no hidden fees or cancelations. Just cooperation to facilitate all transfer requirements.
Contractor Social Media Manager
Social media is the fastest way to connect to your online local community. Having an active account, with creative and helpful post builds a relationship and expands brand awareness. The minimum is two post per week of engaging and relative post. We start with Facebook and Instagram, but expand into YouTube, Twitter, LinkedIn, Pinterest, and more.
Organic Social Media Expectations
Social Media Management Action
Paid Advertising Campaigns
Setting up a Contractor Google Ad Campaign for success starts with the keyword research, geographic fencing, and where the traffic will be sent to. The home page can work for many cases, but you often see the best conversions when you send traffic to address a specific need, request, or keyword group. Just like with SEO, Google ads on search engines result in the best quality leads, people actively searching for your services.
Google Ads Expectations
Google Ads Campaign Actions
Guide Actively Searching Customers to Your Website
If you are looking for high quality leads and quick results then nothing there is nothing better than Google Ads to jump start your online sales.
Facebook and Instagram are a great place to build rapport and develop a relationship with any online community. Many users are not actively searching for your services here, but when the need arises your company will remain relative to potential customers using social media in your area.
Facebook Ads Expectations
Facebook Ad Campaign Actions
How We Help Contractors: Dicio Services
Building Contactor Brands Online Start with a FREE Consultation and Strategy
There are so many factors and every business needs are different. We want every business owner to know all their options, whether you partner with Dicio Media or not. A quick phone call can generate a strategy for your company and you decide if it is right for you.